Make every growth decision profit-aware.
Meta says one thing. Shopify says another. Your P&L tells a third story. WholeFrame gives DTC operators one profit-aware view of what’s actually working across channels, products and customers — and shows you what deserves the next dollar.
One source of financial truth · Profit-ranked recommendations · Every action stays under your control
Profit Command Center
Bright Label Co. · last 14 days
Contribution profit
$52,910
+9.2% vs prev period
Blended ROAS
3.79x
+0.3x vs prev period
Contribution margin
41.2%
+1.1pt vs prev period
CAC
$41.20
-6.1% vs prev period
Contribution profit & ad spend
Approved · logged to audit trail
Scale Meta “Summer Evergreen”
$1,200 → $1,560/day on Meta Ads
From verified profit truth to an approved action — recommended, checked, approved by you, logged. No black-box autopilot.
Unifies the data you already run on
Built for DTC operators
Your business runs through a dozen systems. None of them sees the whole picture.
Meta says ROAS is 4.2×.
You still don’t know whether that campaign made money.
Shopify revenue is up 18%.
Contribution margin is down.
Google and Meta both claim the sale.
You still have to decide where tomorrow’s budget goes.
Your numbers live across six tabs and a spreadsheet.
By the time they reconcile, you’re already making the next decision.
A prospecting campaign looks inefficient in-platform.
Turning it off could raise CAC everywhere else.
WholeFrame was built for the gap between what your tools report and the decisions you actually have to make.
Built for operators managing the whole picture.
WholeFrame is for DTC teams that have moved past “what was our ROAS?” and need to know whether the business is actually making money.
A different question
Revenue tells you what sold.
Attribution tells you who gets credit.
WholeFrame tells you what made money — and what to do next.
DTC operators run one business through a dozen systems, and each system sees only its own piece. WholeFrame reconciles the economics underneath them — orders, spend, costs, customer value — so every decision starts from the same truth.
Know the truth
One reconciled, verified view of what every channel, campaign and product actually contributes.
Know what to do
What to scale, cut and protect — ranked by expected impact on business-level profit.
Act with control
Every action is previewed, approved by you, logged and reversible. Nothing happens behind your back.
Other platforms optimize channels. WholeFrame optimizes the business.
01 — Profit truth
Know what actually makes money.
WholeFrame combines and reconciles orders, discounts, refunds, COGS, fulfillment, fees, ad spend and customer value into one number per channel, campaign and product: contribution profit.
Every decision is only as good as the economic truth underneath it.
Contribution profit
98.7% verified$52,910
WholeFrame doesn’t just calculate a profit number — it tells you how much of it is verified and how much is estimated.
Illustrative product data
02 — Recommendations
Know what to do next.
No more starting the day inside six dashboards. WholeFrame finds what to scale, what to cut, what to protect and what needs your attention — ranked by expected economic impact, not by channel-reported metrics.
A decision system — not another report to investigate
Scale Meta “Summer Evergreen” +30%
Projected incremental contribution profit
+$8,400/mo
Why WholeFrame recommends it
Reduce TikTok “UGC Unboxing v2”
save $2,100/moKeep Meta “Prospecting — Broad”
protects growthIllustrative product data
03 — Actions
Act with control.
AI recommends. You decide. Approve a move and WholeFrame applies it for you — previewed, logged, reversible. Nothing happens behind your back. Automation without surrendering control.
Human approval
Every change is one deliberate click by you.
Clear guardrails
Budgets and limits you set. AI stays inside them.
Complete action log
Every action recorded — who, what, when, why.
Reversible
Any approved change can be rolled back.
Reasoning shown
You always see why a move was recommended.
Trust
Decisions you can defend.
Understand why every recommendation was made — before you approve it.
Every recommendation is evaluated by the WholeFrame Judge against margin, CAC, LTV, pacing, inventory, customer quality and business-level performance — never a single channel’s last-click. Where other tools see “underperforming, cut it,” WholeFrame sees the prospecting that makes everything downstream efficient.
Attribution is an input, not the goal. Attribution tells you who gets credit — profit tells you whether the decision was worth making.
Powered by the WholeFrame Judge
Meta · “Prospecting — Broad”
Top-of-funnel · last 14 days
1.2× last-click
ROAS
A naive optimizer says
Pause — underperforming
The Judge looks deeper
Judge verdict
Keep running — protects growth
- Blended 2.4× when you credit the customers it actually converts
- Feeds 38% of new-customer first orders across all channels
- Cutting it raises CAC everywhere downstream within 2 weeks
Integrations
Works with the tools your DTC team already runs on.
Connect your commerce, advertising and financial systems — then send clean WholeFrame data back into the workflows your team already uses. Accounting tells you what happened financially; WholeFrame uses that truth to guide what happens next.
Commerce
Advertising
CRM & customer data
Financial
Planned
Export & workflows
Google Sheets sync in rollout
WholeFrame financial truth layer
Reconciled, de-duplicated, margin-aware — one economic model of your business.
Step 1
Verified contribution profit
Step 2
Profit-ranked decisions
Step 3
Operator-approved actions
One profit truth for every decision-maker.
People, dashboards, workflows and AI agents can all reason from the same economic model of the business. Agents get the truth, never the keys — every action still requires a human.
Everything else supports the decision
The everyday work WholeFrame takes off your plate.
Attribution correction
De-duplicated conversions and blended credit — no platform grading its own homework.
Always-on monitoring
Hourly syncs, pipeline health checks and revenue tied out to your actual payouts.
Anomaly & loss detection
Campaigns quietly losing money get flagged before they cost you a month of margin.
LTV & cohorts
Know what a customer is worth before you decide what to pay for one.
Campaign profitability
Contribution profit by channel, campaign, product and cohort — not platform ROAS.
Google Sheets & CSV export
Your data isn’t trapped here. Export clean, reconciled reports and underlying data to CSV — Google Sheets sync in rollout.
Know what’s actually making money. Then act on it.
Connect your store and channels in minutes. Get one verified source of financial truth, profit-ranked recommendations, and actions that stay under your control — from day one.
Profit-true from day one · No credit card required